What a funnel is
systeme.io describes a sales funnel as "a sequence of pages that guides a visitor from their first contact with your business to a purchase". A typical funnel has an opt-in page that captures an email address, a sales page, a checkout page and a thank-you page. Visitors move through it at any time of day, without you being there.
What the funnel builder does
- Templates for common funnel types, including lead magnet, product launch, webinar registration, tripwire and membership site.
- A drag-and-drop editor for every page.
- Checkout with Stripe or PayPal, plus upsell and downsell offers.
- Deadline funnels that send visitors to an "Offer ended" page when a timer hits zero.
- A/B tests that split traffic between two versions of a page.
- Statistics for every step: page views, opt-in rates and sales.
Why it's built in
systeme.io says its funnel builder is connected to your email list, courses and affiliate program, so a purchase can automatically deliver the product, add the buyer to your list and track affiliates. It says one funnel can sell a digital product, give access to a course, book a coaching session and start an email sequence.
Freelancer ideas
- A free checklist or template in exchange for an email address, followed by a short email series.
- A paid template, guide or mini-course with a checkout page.
- A discovery-call funnel that ends on your booking page.
Common questions
How many funnels do I get for free?
systeme.io's free plan includes up to 3 sales funnels. Startup includes 10, and Webinar 50.
Do I need separate software to take payments?
No. systeme.io says you connect a payment processor such as Stripe or PayPal on the checkout step, and it charges 0% transaction fees.
How long does a first funnel take?
systeme.io says most first funnels can be live in under 2 hours.
Signing up later, or on another device?
This is our affiliate link to systeme.io's free sign-up page. Paste it into your browser when you're ready.
Read next
- Build your first page on systeme.io, step by stepFrom a blank account to a published page, using systeme.io's own steps.
- Taking payments with systeme.ioGet paid for products, courses and sessions, with 0% systeme.io fees.
- Email marketing with systeme.ioNewsletters and automated emails, built into the same account.
Where these facts come from
Every feature, limit and price on this page comes from systeme.io's own website, checked in October 2026. Plans change, so confirm the current details on systeme.io before you rely on them.